How to Start a Business as a Stay-At-Home Mom – Part I, The Framework

I get it.

You’re home with the kids all day. The only time you get any adult interaction is waiting to pick them up for school or with a random cashier at the store. You adore your kids, but you sometimes think about the career you gave up to become a stay-at-home mom.

Maybe you don’t want to go back to the rat race and office work (and if you do, that’s fine too!), but you want to do SOMEthing more while you are still at home with the kids.

Fortunately, now is a great time to get into the “from home” workforce. Here are just a few ideas and steps that you can take to start a business as a stay-at-home mom.

Brainstorm

Before you start writing a business plan, you need to figure out what type of business you want to establish. It’s not an exaggeration to say that this is the most vital step in the entire process. Why? Two simple reasons:

• You DON’T want to do something that every one else is already doing.
• You DO want to do something that you are passionate about, that you can sustain long-term.

If either of those conditions aren’t correctly met, your business will fail before it even starts.

So, take some time and think about what you can offer that will make your business stand out from all the other stay-at-home moms out there. Is there a service you can offer? Can you bake, knit, or sew? Are you a “crafts” person?

Be current

Here’s a little tip that I recently figured out. People are looking for distractions and you never know what will catch everyone’s attention. Keep an eye on social media platforms to see what people are buzzing about and grab that a potential kick off point.

For example, right around Thanksgiving, there was a woman who posted a picture of a burned (and I mean charcoal) pie, and blamed the frozen pie company for ruining Thanksgiving. That simple post went viral, and now there are at least six Facebook pages devoted to memes using the burnt pie as well as where people share their cooking-gone-wrong stories.

One entrepreneur made 100 burn pie Christmas ornaments and sold out in less than 10 minutes. Another person is taking orders for mini crocheted burnt pies. You see where I am going with this?

Yes, it’s silly and may seem like a waste of time but if the demand is there, why not take advantage of it? Be creative and pay attention.

Of course, you’re not going to be able to sustain a business on just one item. But if you find your niche, you get people’s attention with the novelty item and bring them back with other items for sale.

Make a plan

Once you have an idea of what you can offer in your business, you need to map out the steps to making the business succeed. This process starts with a business plan. It will be the most time-consuming part, but if you create a plan correctly, it will be the blueprint that you will follow as you grow your business.

Pick a name

I know this one sounds like it could wait, but it really can’t. You need to figure out a name for your business that will make your product stand out. You don’t want it to be too cutesy, but you do want it to capture the essence of what you have to offer.

When you think you have a name, you must do a web search, or even check with business bureau or trademark office websites to ensure someone isn’t already using the name. You don’t want that kind of mixup!

Cover the legalities

There are several considerations here. In fact, there are so many that I am going to devote next week’s blog completely to this section. I’ll continue the other steps here, but be sure to come back for the legal aspects, because they can make or break your business.

Find your space

Sure, you could work from your sofa or dining room table, but what happens when your business takes off – especially if your product is something that requires materials. You will have sprawl all over your house. And that is no way to keep a business on track. Find an area of your home, no matter how small to start, and dedicate to where you conduct business.

Go for it!

Now that you have considered all of the above steps, start putting them into action. It may not be a quick process, but if you give each of these proper attention, you could be on your way to a profitable business as a stay-at-home mom.

Don’t forget to come back next week for part 2 to learn about the legal and financial pieces of your set-up!

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